Why have you moved into the pet world?

In short, because you asked us to. And, as many of the team at BackThen have children and/or pets too, we agreed with you.

As always, your feedback and ideas are important to us - helping guide what we develop - many of which have already made it into BackThen. Designing something for your pets was the biggest request, with BackThen families asking for a way to include them without added complication or cost.

So Huply was designed to give pet-parents one place to keep their precious pet memories organised and safe, with some pet-specific features that a separate app allowed us to introduce.

Obviously we agree that pets are part of the family too, so one account provides access to both BackThen and Huply, with a single subscription including premium features in both.

For families without pets though, we have plenty in the pipeline for BackThen.

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